Fractional CFO & Business Advisory
YF
YATES FINANCE
Fractional CFO & Business Advisory
Fractional CFO & Business Advisory

Financial clarity through periods of change.

Senior, hands-on finance leadership for growing businesses, helping you turn complexity into clear decisions and bring your financial and operational ambitions to life, whether through an ongoing part-time role or a focused project.

Ex-Pandora· Ex-Adidas· Chartered Accountant (FCA)· SME to €4bn P&L· 15+ years international finance

I work with businesses of every size, from owner-managed SMEs to scale-ups, PE/VC-backed companies and larger corporates, whether you need steady financial leadership or support through a period of change.

How I Help

Senior finance expertise, tailored to your business.

A one-off project, ongoing part-time leadership, or hands-on cover through a key period. Whatever it is, I shape the engagement around what you actually need.

01

Fractional CFO Leadership

  • Executive, board & investor reporting
  • Cashflow, forecasting & planning
  • Finance team & systems development
02

Strategic Decision Support

  • Financial modelling & scenario planning
  • M&A, due diligence & transaction support
  • Investment appraisal & capital allocation
  • Growth & expansion planning
03

Commercial Performance & Profitability

  • Pricing & margin optimisation
  • Performance analytics & financial visibility
  • Cost structure review & optimisation
Why Yates Finance

An unusually complete finance background.

Finance people can sometimes specialise. I never have. I trained in practice with SMEs, spent 12 years running various finance functions inside some of the world's biggest brands, and led sales teams along the way. It's a broad mix, and it's what I bring to your business.

01

Built on firm foundations

I qualified as a chartered accountant in practice, working across accounts, audit, tax and advisory for smaller businesses. I know how a set of accounts is really put together, not just how it looks in a board pack.

02

Proven across every scale

I've worked with small businesses and run finance for global names like Adidas, Lundbeck and Pandora. I bring big-company rigour, but I keep it practical for the business in front of me.

03

Versatile by experience

Practice or blue-chip, local market or global HQ, steady operations or fast-moving change. I've worked in all of them and adapted to each, fitting myself to the business rather than forcing one playbook onto it.

04

Not just a finance guy

I led sales for some of the largest key accounts at Adidas, so I know what it's like to sit on the other side of the table as well as the finance side. I bring financial discipline with a commercial mindset.

How I think about finance

Finance done well is a catalyst. It's one of the few functions with a line of sight into every part of a business, so its real job is to break down silos and be the connecting tissue: to think end to end, join the dots, and tell the story of what's actually going on. Governing the P&L, while being a genuine partner and co-pilot to the leadership team. That's what gives me energy, and it's the foundation of how I work.

Experience

From chartered accountant to global finance leader.

2026 to present

Founder & Director

Yates Finance, Fractional CFO & Business Advisory
2024 to 2026

Senior Director, Global Head of Performance

Pandora, Copenhagen, Denmark · €4bn+ P&L
2024

Senior Director, Global Head of Commercial Finance

Lundbeck, Copenhagen, Denmark · €2bn+ P&L
2020 to 2023

Finance Director, Head of Central Europe Finance

Adidas, Germany · €1bn+ P&L
Including assignment as Senior Director, Sales (Alliance Accounts)
2017 to 2020

Senior Manager, Commercial Finance & FP&A (Europe)

Adidas, Germany
2014 to 2017

Manager, Accounting & FP&A (North Europe)

Adidas, UK
2011 to 2014

Trainee ACA → Chartered Accountant

MHA Chartered Accountants, UK
Richard Yates
About

Richard Yates, FCA

I began my career in practice, qualifying as a chartered accountant while working across accounts, audit, tax and advisory for owner-managed businesses. That gave me a foundation many senior finance leaders never build. I understand a set of accounts from the ground up.

From there I moved into blue-chip commercial finance, holding both in-market and global-headquarters roles across Adidas, Lundbeck and Pandora, and leading P&Ls of up to €4bn. I've also worked as a Senior Sales Director, so I've sat on both sides of the finance–commercial relationship.

Away from client work I'm an active private investor in small–mid caps, which keeps me thinking like an owner and a shareholder as much as a finance lead.

I set up Yates Finance to bring that full range to businesses that need serious financial leadership, but not a full-time hire.

FCA, Fellow of the Institute of Chartered Accountants in England & Wales

Get in touch

If you think I might be able to help, book a short intro call. No obligation, and I'm happy to talk things through.

Book an intro call